If there’s one thing that Mums are sick of, it’s having to ask family members to do the same things over and over when they don’t listen.
And if there’s one thing Dads are sick of, it’s listening to Mum saying things over and over (because they really don’t listen in the first place). That dangerous thought is behind BCM’s latest campaign for Pelikan Artline’s permanent markers. It’s entitled, ‘Stop repeating yourself’ and presents the markers as the solution to this problem in and around the home.
Lynn from Artline said, ‘It’s a fun concept and will definitely strike a chord with all Mums and with any luck, strike fear into those family members who don’t listen the first time!’
I just think the approach shows Artline understands their (rather bossy) target. And with any luck it should do a lot for noise pollution in this country. (I hope my wife doesn’t read this blog.)
The campaign has just started running in womens’ magazines and newspaper supplements and we’re now looking to extend it online, where women might be able to send in their own shots and comments’.
By the way, if anyone’s interested, that’s Sutts’ dunny.
Geoff Reid is BCM Sydney’s Creative Director
http://blog.bcm.com.au/2009/bcm/you-should-only-have-to-say-things-once/
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